About Us

The Project:

In the midst of the full-scale Russian invasion of Ukraine, organizations of all sizes have stepped up to meet the mental health and educational needs of young people by offering them language instruction - Ukrainian to embrace their heritage, and English to support an integrated future. These programs create safe spaces of hope and encouragement. But stretched resources compounded with the ongoing destruction of schools and libraries have left significant gaps in materials. 

On the United States' side of the world, Matchbook Marketing has been supporting US based independent bookstores since 2015, but wanted to support our Ukrainian friends too. So we partnered up with the American 501c3 Hope and Action to form Vinok Libraries, which will provide books and supportive materials to educational programs across Ukraine. Through direct communication with Ukrainian teachers and educational directors, we will fulfill requests for specific genre/skill levels, and individual titles when possible. Everything will be curated to be the right book for the right reader, and provided at no cost to the programs making the requests.

Our vision is to provide Ukrainian youth with the highest quality of books and educational resources to prepare for a hopeful, integrated future.

The Team

Matchbook Marketing is a marketing company that supports independent bookstores in the United States. Founded in 2014, Matchbook has created branding and logos, websites, graphic design, print and e-newsletters for hundreds of indie bookstores and the American Booksellers Association. Learn more at welovebooksellers.com.

Hope and Action’s founding team of American volunteers began their journey assisting Ukrainian refugees with local and international partners. Today, they continue to support displaced people, refugees, domestic violence survivors, animals, and others at home and abroad through strategic and impactful partnerships. Hope and Action collaborates with other nonprofits and NGOs to run shelters, assist in evacuations, rebuild homes and infrastructure, rescue animals, and offer guidance. Learn more at hopeandactions.org.